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Why Marketing Matters During the COVID-19 Pandemic

Updated: May 23, 2021

The COVID-19 pandemic has impacted our lives in various ways, and among them is the hard hit that has been delivered to many businesses. Closures, decreases in revenue, loss of customers, and many other factors have made the past year especially difficult for small or growing businesses. Because of all this, many business owners may not see the point in spending money on branding and marketing right now, or may think that they simply can’t afford it at this moment. However, branding and marketing play a more important role in business now than ever before. Here are three reasons why.

  1. Maintaining Customer Interest. Keeping your customers involved in your business is crucial. In fact, one study found that it can cost up to 5 times more to attract a new customer than it does to keep an existing one. Coronavirus won’t last forever, and the fact is that skimping on marketing right now could result in lost customer interest, which in turn forces you to spend money later in order to gain new customers. In other words, putting off on marketing in the midst of the pandemic will likely wind up hurting your business rather than helping it.

  2. Standing out among the crowd. The pandemic has also resulted in increasing competition in online marketing, as it is the easiest way to access potential customers right now. In such an over-saturated environment, unique branding and design becomes critical to getting the customer’s attention. If you can do this, you will increase your chances of obtaining the customer’s business over other brands that don’t stand out as well as yours.

  3. Community. People have become extremely isolated during the pandemic, and in some cases, they have been cut off completely from the groups that previously supported them. Because of this, community is a thing that many people are looking for right now. Through strong consumer-centric marketing that allows the customer to be at the center of the community that you have built around your business, they can again feel as if they are a part of something collective, engaging, and attentive. Your business, and the way you market it, can offer many people the things that they feel they are missing the most due to the pandemic.

While these are only a few of many reasons, they well paint the picture of just how crucial it is to continue marketing during the unpredictable pandemic that is currently underway. Luckily, GoBelieve offers a variety of affordable services that can help you do just that. GoBelieve provides services such as branding and design, film and photography, and print and marketing, as well as the ability to inquire about a custom project for your business. To see the range of each of these services, visit here, and continue to keep your customer base strong despite the uncertainty that surrounds us.

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