GoBelieve was founded in 2012 by Aaron Pleasant and Kahlil Jackson, two childhood friends who were raised in the North Philadelphia Projects. Kahlil and Aaron decided to start GoBelieve to provide equal opportunity education for disadvantaged students and teens, something they both dealt with growing up.
Since starting GoBelieve, the company has become known throughout the Greater Philadelphia region for boosting the college retention rate through their stage play "Karma 101." The play has toured dozens of colleges, universities, and high schools, impacting the lives of countless students. GoBelieve has since been featured on television networks such as NBC and ABC and was featured in The Philadelphia Inquirer for "Karma 101", often praised for its realistic portrayal of college life. "Karma 101" was also presented with the Multicultural Program of the Year Award from Penn State.